Designer. Explorer. Problem Solver.
Selected Work
Connected Vehicle
Connected driving experience themed for Cadillac, Chevrolet, Buick, Hummer and GMC.
My Role:
Sr. Designer
Component Designer
Feature Designer
GM Energy Ultium Home
Marketing and sales site for backup battery systems with vehicle integration.
My Role:
Lead Designer
Development Contact
Volcon Stag
Vehicle companion app connects OnStar and GM Ultium drivetrain to Volcon’s electric side-by-side ATV.
My Role:
Lead Designer
Feature Designer
Development Contact
Future Roads Safety View
Safety View uses OnStar driver data to help transportation professionals better understand the roads.
My Role:
Sr. Designer
Feature Designer
HMI Instrument Cluster and HVAC
Analog gage and HVAC renderings
My Role:
Lead Designer
Component Designer
Feature Designer
IT Help
Self-serve IT support site with content management systems allows new sections to be easily created and published.
My Role:
Lead Designer
Development Contact
GeekWeek
Compete for badges in events like Hackathon, Geek Bowl and Top Designer Duo or watch a broadcast-quality keynote from industry leaders.
My Role:
Lead Designer
Development Contact
Axion
Management and support site for GM High Performance Computing team. Supports CAE simulation apps and the servers that process jobs.
My Role:
Lead Designer
Development Contact
GM PeopleFinder, Org View and Profile
Search and view details of any GM Employee and their organizations.
My Role:
Lead Designer
Component Designer
Feature Designer
Development Contact
"One of the best designer/problem solvers I've worked with at GM."
-Chris S.
"Innovative, creative and fast. A great asset to our team."
-Dan R.
"He figured everything out and designed a much better solution. Saved us a lot of development cycles."
-Peter L.
Skills
UI/UX Design
Product Design
Web and Mobile Apps
Interactive Design
HMI Design
UX Research
Wireframes
Storyboards
Prototyping
Design Systems
AI (Artifical Intelligence)
Branding
Ideation
Typography
Iconography
Product Strategy
User Testing
Usability Testing
Vehicle Interface Design
Front-End Development
HTML
CSS
Mentoring
Video Production
Experience
Principal Product Designer
Celani Design Co.
Sep 2024 - Present
Sr. Product Designer
General Motors
Feb 2013 - Sep 2024
Sr. Designer, Web Developer
Meritor
Aug 2008 - Feb 2013
Sr. Designer/Developer, Founder
Tec-Stuff
Apr 2004 - Aug 2008
Sr. Web and Media Designer, IT Manager
Stern & Associates
Oct 2002 - Apr 2004
Lead Designer, IT Manager
Lettering Inc.
Feb 1992 - Oct 2002
Lead Designer
Detroit News/FreePress
Feb 1996 - Feb 1998
Lead Designer, Store Manager
Inkwell Printing
Jan 1989 - Feb 1992
Education
With more than 30 years of hands-on experience in graphic design and digital product design, I’ve learned by building, refining, and solving real problems for users across web, mobile and automotive platforms, while leading teams and guiding creative direction from concept to launch. I stay sharp by continually exploring emerging tools, trends, and technologies to keep my work relevant and effective.
Frequently Asked Questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?